PRIVACY NOTICE

1. Introduction

Avinity Limited (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Notice explains how we collect, use, store, and protect your personal data when you use our website.

2. Who We Are

Avinity Limited is a company registered in England and Wales, company registration no. 12834467. If you have any questions about this Privacy Notice, you can contact us at:

Email: privacy@avinity.com

Address: Avinity Limited (Notices) Unit 4 Treadway Tech Centre Treadway Hill Loudwater High Wycombe Buckinghamshire HP10 9RS

3. What Data We Collect

We may collect the following types of personal data:

  • Name, email address, phone number(s), and postal address
  • IP address and device information
  • Preferences and interests
  • Details of your interactions with our website and services

4. How We Use Your Data

We use your data for the following purposes:

  • To provide and improve our products and services
  • To communicate with you about updates, offers, and marketing (if you have opted in)
  • To improve our website and user experience
  • To comply with legal and regulatory obligations

If you have previously agreed to us using your personal information for marketing purposes, you may change your mind at any time by writing to us at privacy@avinity.com.

5. Legal Basis for Processing

Under UK GDPR, we process personal data based on:

  • Consent (when you opt into marketing communications)
  • Contractual necessity (to provide services you request)
  • Legitimate interests (for website functionality and service improvement)
  • Legal obligations (for compliance and regulatory requirements)

6. Data Sharing & Transfers

We do not licence, sell or share your personal data with third parties for marketing purposes. However, we may share your data with:

  • Service providers assisting in website functionality and communication
  • Regulatory authorities, if required by law
  • Affinity Partners, where applicable

All personal data is stored within the UK and the European Economic Area (EEA). If we have cause to change our practises, and if we need to transfer your data outside the UK/EEA, we will notify you and ensure appropriate safeguards are in place.

7. Data Retention

We retain personal data only for as long as necessary for the purposes outlined in this policy or as required by law.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your data (subject to legal obligations)
  • Restrict or object to data processing
  • Withdraw consent for marketing communications
  • Request data portability
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at privacy@avinity.com.

9. Security Measures

We take data security seriously and have implemented appropriate technical, physical, and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security audits, and staff training on data protection best practices. We continuously review and update our security protocols to address emerging threats and ensure the safety of the information we collect online.

10. Use of Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie collects unique information that can help analyse web traffic or let you know when you visit a particular site or identify the selection of a specific product for redemption. Cookies allow web applications to respond to you as an individual. Generally, this can allow a web application to tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

Our site uses Strictly Necessary Cookies i.e. those essential for the operation of the website to distinguish you from other users of our site, to ensure you are authenticated for access and to enhance website service and functionality. We do not use cookies for analytics, tracking, or marketing purposes.

Once the data has been used, and/or the session expires then the data is removed from the system.

Please be assured a cookie in no way gives us access to your computer or any information about you. You can choose to accept or decline cookies, and you can manage your cookie preferences in your browser settings. Disabling cookies may affect website functionality.

11. Links to Other Websites

Our website may contain links to external websites. Once you have used a link to leave our site, you

should note that we do not have any control over other websites. We are not responsible for the privacy practices of these sites and encourage you to exercise caution and review their privacy policies.

12. Affinity Partners

An Affinity Partner is a business or organisation with whom we collaborate to offer exclusive products, services, or benefits and incentives to specific audience groups. These partnerships are formed based on our ability to provide specific solutions to industries, or customer bases. Where applicable, we share limited personal data with Affinity Partners to facilitate these offers, but only with the involved individual’s explicit consent or in accordance with our legitimate business interests. Any data shared is subject to strict confidentiality and data protection agreements. If you have any questions about how your data is shared between us and an Affinity Partner, please contact us at privacy@avinity.com.

13. Changes to This Privacy Notice

We may update this Privacy Notice periodically. Any changes will be posted on this page, and where necessary, we will notify you by email.

Contact Us

If you have any questions about this Privacy Notice, please contact us at privacy@avinity.com.