Programmes that moved the numbers.
A selection of anonymised campaigns — the challenge, what we built, and the results that followed.
Local Flavour, Global Reach: gamified streaming rewards
A global snack brand wanted to reward consumers across 38 European markets with a fully funded 12-month streaming subscription, but regional rights restrictions meant no single service was available everywhere.
Finding a universal solution that could cater to diverse markets while ensuring the reward remained relevant and accessible was a significant hurdle.
Working through the brand’s agency, Avinity introduced a flexible reward mechanism — a £120/€120 prepaid Mastercard — letting consumers choose their own preferred streaming service. Avinity integrated its reward distribution platform with the parent company’s systems so every communication was fully campaign-branded, and added regionally tailored gamification within one scalable framework.
Boosting Broadband: customer acquisition through innovative incentives
A UK full-fibre internet service provider set out to grow customer acquisition for its high-speed broadband in a crowded market, using a Gift With Purchase campaign built with Avinity.
Recognising the need to stand out in a competitive market, the provider needed incentives with genuine tangible value and seasonal relevance.
New customers signing a term contract chose between a premium BBQ delivered to their home or an instantly emailed Amazon.co.uk Gift Card. Avinity automated gift validation and redemption across the provider’s sales channels, including price-comparison partners, sending qualified customers a link to select their reward once broadband was installed.
Racing Through Crisis: compensating fans during COVID-19
When the 2020 season was disrupted by the pandemic, a global motorsport series needed to compensate subscribers who had paid for live event access to races that were postponed or cancelled.
With many races off the calendar, subscribers were left without the expected content. The series needed a strategy to provide equitable compensation and keep fans engaged during a difficult period.
A global compensation initiative delivered in collaboration with Apple and Avinity, distributing App Store & iTunes Gift Cards to affected subscribers. Avinity’s unique relationship with Apple ensured global access to Apple’s digital currencies and seamless delivery to fans regardless of location.
Strengthening retailer engagement through a “Win a Van” competition
The UK snack division of a global food and beverage group wanted to deepen relationships with retailers and the wholesale sector while driving sales of key product lines.
The campaign needed to incentivise retailers to stock and purchase product lines while offering something genuinely distinctive — an opportunity for brand visibility in their own local communities.
Brought on board by the brand’s agency for the seventh consecutive year of the competition, Avinity sourced the headline prize: an electric van. The winning retailer could also customise the vehicle with their own business name and logo, turning the prize into a powerful mobile advertising platform.