S&F

"A warranty fulfilment solution"

The Company

Domestic and General (D&G) are a global appliance protection plan specialist who are trusted by over 16 million customers globally, with over 8.8 million in the UK alone. Protecting in excess of 600 different types of electrical items in 15 countries across the world, their reputation is everything meaning that D&G are extremely discerning about whom they partner with. Avinity have been working in collaboration with D&G for over 3 years, supplying warranty replacement products direct to their customers’ end users.

Their Challenge

"Value and direct delivery"


D&G provide a range of services from post point of sale registration, to fully managed warranty administration and repair fulfilment. Where a product has developed a fault and is unable to be repaired, replacement fulfilment is the only resolution. The key requirement from any partner of D&G is to fulfil a large range of quality replacement products at the best price possible, whilst being able to offer direct delivery andan exceptional end-to-end service for their customers.

The Solution

"Bespoke B2B platform"

Avinity immediately became a preferred partner within D&G’s supplier panel, the requirement of membership is to deliver: vast stock availability, speed of fulfilment and exceptional end-user customer service provision. An important element of the growing partnership was for Avinity to deliver a bespoke B2B platformthat details real-time stock availability and pricing, enabling immediate access for D&G’s product replacement representatives to place orders.

The Result

"Marked growth and evolution for the future"

Avinity have reduced administration in placing orders via Avinity’s B2B portal through aligning with D&G’s bespoke ordering processes. New product ranges are immediately accessible to order and due to Avinity securing tripartite manufacturing agreements, we are able to maximise stock availability, pricing and end user product upgrade efficiencies. We have seen 92% growth comparatively in the Jan-Feb 2015 and 2016 periods, as well as dispatching over 2800 orders in just 12 months.