ECP

Channel 5, Gadget Show – Prize Management

The Company

As the fifth largest broadcaster in the UK, Channel 5 retain a diverse family of shows and branded networks and are wholly owned by global broadcasting giant, Viacom International Media Networks. Channel 5 programmes are watched globally in c.700 million households, in 170 territories and 37 languages, via more than 200 locally programmed and operated TV channels and on more than 550 digital and mobile TV broadcasters.

Their Challenge

"An innovative, end-to-end service "


With one of the most comprehensive and technologically advanced prize offerings on the channel, The Gadget Show is renowned for it’s weekly competition. Channel 5 required a product procurement specialist who could recommend, source, deliver and manage The Gadget Show prize bundle whilst keeping budgets controlled within acceptable levels.

The Solution

"Complete prize management"

Avinity ensure that every The Gadget Show prize bundle is tailored to fit the criteria set by Channel 5, for example: largest value bundle or biggest number of prizes ever. Our end-to-end service includes trend-forecasting, recommending and sourcing the most desirable selection of products, right the way through to delivery to the winner’s front door.

The Result

"Further prize management services delivered"

Avinity uses its direct relationship status with all the leading manufacturers to source the products at most commercially viable terms for Channel Five. Over the last six series of The Gadget Show, over 50 successful Gadget Show Prize bundles have been sourced, managed, and delivered. Subsequently, Avinity now provide prize management services to further programme competitions run by Channel Five including Catfish, The Football League Show, Gotham and Geordie Shore.