S&F

"A heritage of growth"<- their tagline

The Company

Henry Schein is the world’s largest provider of health care products and services to office-based dental, animal health and medical practitioners. As a FORTUNE 500® company, a member of the S&P 500® and NASDAQ 100® Indices and their reputation as one of the worlds most admired and ethical companies (FORTUNE and Ethisphere): alignment in organisational values and aspirations are a must for any partner they work with.

Their Challenge

"Driving sales through loyalty"


Avinity supported Henry Schein in delivering their annual Christmas incentive for their B2B clients. All reward products are expertly selected to support their client’s businesses, whether that is via technology solutions or small appliances. The key objective of the incentive was to drive additional sales whilst rewarding customers for their loyalty.

The Solution

"Chosen for end-to-end supply and fulfilment services"

We organised our extensive product range catalogue based on the Henry Schein’s audience, their brand and our historical knowledge of popular products for their promotions. Our excellent commercial relationships with key manufacturers and access to the latest business products enabled us to deliver a unique offering in product, customer service and delivery to meet their SLA.

The Result

"Success leads to fresh opportunities"

Thanks to our excellent systems we were able to deliver over 2000 rewards and provide Henry Schein with accurate promotion and product data reporting throughout the redemption window. Due to the success of the Christmas incentive, Henry Schein extended the programme into other brand areas within their group and additional tactical promotions are already being delivered for 2016.